# 2. How to change user behaviour and muscle memory

### **How BlockChat Will Shift Behaviour:**

**1. Purpose-Built for Web3:**

• Highlight BlockChat’s Web3-specific features (gated content via NFTs, token integrations, DAO governance tools, etc.), which are essential for Web3 projects but unavailable in Telegram, or discord without additional plugins, bots etc.

**2. Educating Project Owners:**

• Use our new platform [**BlockChat Academy**](https://blockchatacademy.com), we will be creating an open-market course website for anyone to share knowledge about web3 courses; Basics of Crypto, What is a Blockchain, Why is Cryptocurrency good for the economy....etc. We will also have BlockChat specific tutorials, demos, and case studies to demonstrate why BlockChat is the best long-term solution for their needs, not just a short-term community host and incentivise users to complete courses to earn $BCU. 

<figure><img src="https://3217437729-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FQMFCXwtgV5DUIT9Nx5w9%2Fuploads%2FtFo7kVaZpllykAQJgcGk%2FBC%20Academy.png?alt=media&#x26;token=d245f72a-f258-4962-bde3-f43b4eb9994c" alt=""><figcaption></figcaption></figure>

**3. Incentives for Transition:**

• Offer financial or community growth incentives (e.g., staking or earning rewards in $BCU) to migrate their communities. [What is $BCU? ](https://feedback.blockchatdao.com/blockchat/2.-how-to-change-user-behaviour-and-muscle-memory/usdbcu-token-use-case)

4\. Partnerships with Influencers:

• Work with Web3 influencers and community leaders to adopt BlockChat, creating a ripple effect for new projects to follow.