4. Lowest hanging fruit

BlockChat’s target audience includes Web3 project founders, community managers, and startups looking for a comprehensive, decentralized solution for building and managing their communities. The platform’s features are designed to provide immediate value and solve pain points that other platforms like Discord or Telegram do not address. Here’s an expanded breakdown:

Who Are the Lowest Hanging Fruit?

a. Web3 Project Founders

• Problem: Founders need an all-in-one platform to manage their communities, host events, and monetise content without relying on centralised tools that lack Web3 integrations.

• Solution: BlockChat provides tools like gated BlockSpaces (NFT/token access), analytics, and built-in rewards to engage and grow their user base effortlessly.

b. Community Managers

• Problem: Managing community engagement, preventing spam, and maintaining user loyalty is resource-intensive on other platforms.

• Solution: BlockChat offers AI-powered moderation, bot-proof features, and $BCU token rewards for user engagement, making management smoother and more rewarding.

c. Web3 Startups

• Problem: Startups often lack resources to pay for complex tools, yet need professional community solutions to attract investors and users.

• Solution: BlockChat offers a lower-cost alternative to building proprietary systems, with features like customisable branding, analytics, and live chat baked in.

2. Value Proposition for Paying Customers

a. Key Features for Monetisation:

• Gated Content: Token/NFT gating enables project founders to monetise premium content, events, or community access.

• Event Hosting: BlockSpace Live allows projects to host AMAs, product launches, and workshops, driving community engagement.

• Advanced AI-Analytics: Tools to measure user activity, engagement, and retention, helping projects make data-driven decisions.

• Branding Options: Customizable BlockSpaces for unique project identity, which adds value for premium customers.

b. Fast ROI:

• Paying customers can quickly recover their investment through monetised gated access, event hosting, or increased token engagement within their communities.

3. Lifetime Value (LTV) of Customers

LTV represents the total revenue a customer is expected to bring during their engagement with the platform. Here’s how BlockChat maximizes LTV:

a. Pricing Models to Drive Retention:

• Subscriptions:

• Monthly or annual BlockSpace subscriptions for tools like gated content, analytics, or live events.

• Average subscription tiers:

• Basic: FREE

• Essential: $19/month

• Premium: $39/month

• Transaction Fees:

• Revenue generated from transactions like tipping, token/NFT gating, and ad placements.

b. Built-in Stickiness:

• On-Chain Tools: Features like DAO voting, analytics, and gated content create dependencies on the platform.

• User Incentives: $BCU tokens and gamification ensure both project owners and users stay active with an active leaderboard for users to engage with communities.

• Monetisation Ecosystem: By allowing founders to earn directly from their communities, customers remain loyal longer.

c. Estimated LTV

Basic User (FREE):

• LTV: $0/year (No subscription fee, monetization possible through transaction fees like tipping or gated content).

Essential User ($19/month):

• LTV: ~$228/year (e.g., $19/month subscription).

• Additional revenue from transaction fees (e.g., gated content, tipping) can raise the LTV to ~$300/year.

Premium User ($39/month):

• LTV: ~$468/year (e.g., $39/month subscription).

• Additional revenue from advanced features like premium ads or higher transaction volumes can increase LTV to ~$600/year or more.

Rationale for Adjusted LTV

1. Free Tier:

• While free users do not directly contribute via subscriptions, they can generate revenue through tipping, transaction fees, or ads, creating indirect value.

2. Essential Tier ($19/month):

• This tier targets users who want foundational tools (e.g., analytics, token gating) and contributes steady recurring revenue.

3. Premium Tier ($39/month):

• Premium users unlock the full suite of BlockChat features, driving higher retention and monetisation through tools like analytics, unlimited events, and ads.

4. Customer Acquisition Cost (CAC)

CAC represents the cost of acquiring a new paying customer. For BlockChat, this can be optimised through strategic channels and pricing adjustments, ensuring efficiency in driving adoption of the Essential and Premium tiers.

a. Low-Cost Acquisition Channels

• Referral Programs Incentivise existing users to refer new projects with $BCU tokens or subscription discounts, encouraging organic growth which are directly claimable for $BCD once a certain threshold has been met.

• Partnerships with Web3 Incubators/Accelerators Collaborate with incubators, launchpads, and accelerators to onboard their portfolio companies, leveraging existing trust.

• Organic Growth through Early Adopters Early adopters and influencers sharing their positive experiences will amplify BlockChat’s reach, reducing reliance on paid marketing.

• First mover benefit Being one of the first platforms to launch on Quilibrium, we have been offered an opportunity to catapult our project by adopting the technology of a brand new chain, the support from the founder and the community behind us.

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b. Paid Campaigns for Targeted Audiences

• Social Media Ads Use platforms like Twitter, LinkedIn, and Web3-specific ad networks to target project founders, startups, and community managers.

• Web3 Influencers Collaborate with influencers in the blockchain and Web3 space to showcase BlockChat’s unique features and value proposition.

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c. Estimated CAC

With scalable acquisition strategies, CAC is expected to average between $50-$150 per paying customer, depending on the subscription tier and acquisition method:

Subscription Tier	Estimated CAC/User	Acquisition Method
FREE Tier	~$0	Organic onboarding through referrals and content marketing.
Essential Tier ($19/month)	~$50-$100	Driven by organic referrals and low-cost paid campaigns.
Premium Tier ($39/month)	~$100-$150	Targeted paid campaigns, partnerships, and custom outreach.

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